Why is feedback important in the communication process: Types of feedback and how to increase performance at work by correct evaluation

Honest feedback is an essential part of the communication mechanism, being a way to help colleagues to learn and grow in their field inside the company. Its importance is also backed up by science: many studies have shown that the most efficient teams are those in which there is appreciative communication. For many team members, feedback can be a good motivator to improve and engage more in the company’s goals. But what are the strategies that help you provide truly constructive feedback?

Summary:

  1. Importance of feedback in the communication process: Types of feedback and which one is the best
  2. Why is feedback critical to the communication process in the workplace?

 

1. Importance of feedback in the communication process

Feedback is a tool that can help people evaluate themselves and their work and also how others perceive them. While employees and students need to receive feedback, it’s also essential for leaders who believe in growth to ask for an evaluation, to give an example, and be an inspiration for them.  

A Harvard study revealed that most members of a team appreciate honest evaluation –  more than 70% of the participants said that they think work productivity and performance would grow if employers provided feedback. Moreover, more than half of them agreed that constructive evaluation it’s better than just highlighting successes and qualities. 

Offering feedback professionally will increase the effects of communication, whether you are a manager, team member, student, or colleague. Therefore, in the culture of feedback, evaluation should be used permanently, both in professional and personal life. 

There are four types of feedback, as follows:

 

  • Formal feedback – many companies adopt this type of feedback, being used for evaluating productivity for a given time. Its structure is simple and objective, giving both the managers and employees the chance to talk about things that can be improved in their work and ways of communicating;
  • Evaluative feedback is a way to describe an individual’s behavior and has beneficial results only when it’s positive. This type of feedback is not always recommended, because it can sometimes be perceived as being too personal;  
  • Prescriptive feedback comes under the form of advice and is more of a way of telling the individual how to correct their way of working. Although this type of feedback can be useful in the early stages, such as training, it can also be a way to avoid offering a constructive opinion about the individual’s work;
  • Descriptive feedback – as the name implies, this feedback is used to describe the effects of an individual’s action, which leads to the presentation of a relevant opinion. Thus, descriptive feedback is considered as being the best form of evaluation in the workplace, but also in other fields, such as education and science. To be motivated, especially when working for someone else, team members need to feel appreciated, even when improvements need to be made. A proven way to provide good feedback is by combining the necessary recommendations with the quality of their work, in order to conclude on a positive note about the evaluated person. 

2. Why is feedback critical to the communication process in the workplace

The power of good feedback comes from the fact that it can change certain behaviors and allows the other person to receive a realistic perspective on his action. Therefore, feedback is constructive only when it’s focusing on the work and actions of an individual. For example, if you are a manager and you want an employer to know what you think about a certain project, try to highlight the issues based on those tasks and nothing more. In other words, the feedback must be descriptive, not evaluative! With Mirro, you can motivate your colleagues and team members by creating a feedback culture with an advanced management tool that is cheap and easy to use! Contact our team of professionals and choose the right plan for you!

Therefore, feedback is essential at the workplace because:

  • It motivates 

A recent research on work productivity showed that 4 in 10 employees do not involve as much in the goals of the company when not given regular feedback. So, managers need to make sure that their team members will be evaluated correctly and regularly. This way, people will feel valued and more motivated to do a good job;

 

  • Improves efficiency

Feedback is not advice, neither criticism, but sometimes, if it’s not formulated properly, it can be interpreted as being negative. So, it’s crucial to explain the importance of feedback in the communication process to the team members, so they can always be open to receive it positively. If it’s consistent, the descriptive feedback can help individuals work on their mistakes and find ways to be more efficient and productive;

 

  • Encourages active listening

Feedback sessions are just as important as transparent communication between team members. Thus, the participants must not only be honest, but also pay attention to the information they are getting. It’s better to receive and offer feedback face-to-face, because it gives the individual the opportunity to ask questions where ideas need more details or clarifications.

Feedback must not be based on a subjective opinion or imposed on others from a higher hierarchical position, but needs to be anchored in a clear context and always justified. Therefore, the value of feedback is undeniable. When it is used properly, it can help people grow and improve or see themselves in a different light, but can also be a tool for companies to evolve and reach their goals. With Mirro, you can reach these goals and achieve your mission through performance and innovation – get an offer now!

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