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We are Mirro This is our story

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We are Mirro

This is our story

To understand Mirro, you must know about Zitec, our parent company. At Zitec, we use and shape technology to empower people and organizations to reach their utmost potential.

Mirro emerged from a quest for an efficient performance management solution, driven by the desire to move away from cumbersome spreadsheets and disjointed tools towards a single, user-friendly platform that facilitates business growth.

Our mission is to redefine the workplace experience, offering innovative solutions that foster connection, inspire collaboration, and empower individuals to thrive in a dynamic, digital era. We built Mirro to help business decision-makers get in front of talent retention by staying tuned to their people’s sentiments and fostering a purposeful and fulfilling work environment.

Companies use Mirro to build strong relationships, purpose, and performance for individual and collective growth.

Zitec has been recognized with the “Business Services Company of the Year” award in 2023, “Company of the Year” award in 2022, and “Employer of the Year” award in 2021.

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Mirro is trusted by leading companies

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…and recognized for its excellence

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Wondering about the name?

Mirro comes from the noun “mirror” because our tool reflects all you need to know about your team.

Mirro is the reflection of your company in one app. We use mirrors to minimize blind spots and anticipate challenges. This aligns perfectly with our Vision, which is to aid people leaders in their endeavors by helping them anticipate challenges, needs, and opportunities for team improvements.

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Why we built Mirro

Simona Lapusan, CEO and founder of Mirro, talks about our inception, mission, and vision.

My core belief is that humans are good by nature and thrive in safe and trusting environments. I think we’re lucky to be living in these interesting times. The world is ever-changing, and companies should encourage teams to adapt and innovate. Drawing from my 22-years of experience leading and scaling tech companies, I’ve witnessed firsthand how people blossom when they trust their team, are open to feedback, and have the autonomy to make decisions.

In these interesting times of constant change, companies should not only adapt but also innovate. Mirro is not just a platform; it’s a reflection of my experience in growing organizations. Built on the foundation of fostering trust and a growth mindset, Mirro empowers organizations to navigate change seamlessly, bringing them closer to achieving their mission and contributing to making the world a better place.

Simona Lapusan
CEO & Mirro Founder
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Simona Lapusan

CEO & Mirro Founder

My core belief is that humans are good by nature and thrive in safe and trusting environments. I think we’re lucky to be living in these interesting times. The world is ever-changing, and companies should encourage teams to adapt and innovate. Drawing from my 22-years of experience leading and scaling tech companies, I’ve witnessed firsthand how people blossom when they trust their team, are open to feedback, and have the autonomy to make decisions.

In these interesting times of constant change, companies should not only adapt but also innovate. Mirro is not just a platform; it’s a reflection of my experience in growing organizations. Built on the foundation of fostering trust and a growth mindset, Mirro empowers organizations to navigate change seamlessly, bringing them closer to achieving their mission and contributing to making the world a better place..

This is how we got where we are today

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2003-2018

Mirro evolves from Zitec’s attention to detail regarding people’s experience in a healthy organization. In a market cluttered with separate tools for various needs, we recognize the need to simplify HR processes. 

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2019

We officially launch during Bucharest Tech Week. Mirro meets the market and raises eyebrows. It will change HR tools.

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2021

We achieve a fivefold increase in our user base, validating a worldwide resilient system. We integrate Machine Learning and quickly ascended to G2’s Top Performers in Performance Management, Core HR, and OKRs.

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2023

We triple our user base. We find a way to bank on the effectiveness of AI in understanding peer-to-peer feedback, building yet another unique asset for Mirro.

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2025

We're launching Surveys that are easy to deploy, target, and schedule and show results over time. Our Surveys feature caters to people's voices, allowing companies to assess their climate and boost their culture.

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2018

After several months of brainstorming and analysis, we choose the name of the product we were working on. We begin our transition from idea to platform. We work closely with five companies that became our innovators - early adopters who took a leap of faith and understood what Mirro was to achieve.

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2020

We launch on Product Hunt and are recognized as a top product, entering the Annual Golden Kitty awards under Productivity. 

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2022

We maintain sustained growth, reaching larger companies and positively impacting people retention. We launch Culture Analytics, linking culture with actual data to drive decision-making.

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2024

We're introducing Mirro Sense AI to help employees and managers confidently complete performance reviews. Mirro Sense interprets descriptive feedback, calculates a positivity score from 0 to 100, and identifies tone of voice.

Group 93392003-2018

Mirro evolves from Zitec’s attention to detail regarding people’s experience in a healthy organization. In a market cluttered with separate tools for various needs, we recognize the need to simplify HR processes. 

Group 93392018

After several months of brainstorming and analysis, we choose the name of the product we were working on. We begin our transition from idea to platform. We work closely with five companies that became our innovators - early adopters who took a leap of faith and understood what Mirro was to achieve.

Group 93392019

We officially launch during Bucharest Tech Week. Mirro meets the market and raises eyebrows. It will change HR tools. 

Group 93392020

We launch on Product Hunt and are recognized as a top product, entering the Annual Golden Kitty awards under Productivity.

Group 93392021

We achieve a fivefold increase in our user base, validating a worldwide resilient system. We integrate Machine Learning and quickly ascended to G2’s Top Performers in Performance Management, Core HR, and OKRs. 

Group 93392022

We maintain sustained growth, reaching larger companies and positively impacting people retention. We launch Culture Analytics, linking culture with actual data to drive decision-making.

Group 93392023

We triple our user base. We find a way to bank on the effectiveness of AI in understanding peer-to-peer feedback, building yet another unique asset for Mirro.

Group 93392024

We're introducing Mirro Sense AI to help employees and managers confidently complete performance reviews. Mirro Sense interprets descriptive feedback, calculates a positivity score from 0 to 100, and identifies tone of voice.

Group 93392025

We're launching Surveys that are easy to deploy, target, and schedule and show results over time. Our Surveys feature caters to people's voices, allowing companies to assess their climate and boost their culture.

Our values

Authenticity
We walk the talk in relation to our clients and our people. Our recommendations, solutions, and promises are 100% fair, trustworthy, transparent, and accountable. We instill mutual trust within our team based on honesty and openness.
Commitment
We’re a dedicated partner our clients and people can count on. We care deeply about keeping our promises while staying true to our values. Whether times are good or turbulent, loyalty is a matter of honor to us.
Courage
We are driven by the courage to explore unchartered territories. The unknown dares us — we map it while we put our unlimited creativity to work, turning new ideas into novel projects, skills, and initiatives.
Performance
We deliver our services bearing in mind the best interest of our clients. Our solutions speak for us — they are pertinent and cost-effective, providing the highest impact in the shortest time.
Inovation
We love fresh takes and experimentation. We approach people, projects, and experiences in a pioneering mindset. You can think of us as trailblazers, changing the world of team management software, one iteration at a time.
Respect
We make a living by technology, but we make a life by putting people first. Each and every member of our team, our clients’ teams, and our community is valued, and we treat them all with dignity and appreciation.

Meet our team

Simona Lapusan
Simona Lapusan
CEO & Founder
Since co-founding Zitec in 2003, I have combined my passion for technology with understanding human behavior, creating tools for continuous improvement and team development. This experience is now distilled into Mirro, a product dedicated to high-performing teams everywhere.
Simona Lapusan
CEO & Founder
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Bogdan Ionita
Chief Product Officer
As part of the founding team, my mission was to get the right software product to the right users. In the process, I have developed a strong focus on building a thriving team culture within Mirro.
Bogdan Ionita
Chief Product Officer
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Alex Mirea
Chief Technical Officer
1250 days of programming, 30k git commits, 320k lines of code and way too many coffee cups make a great product.
Alex Mirea
Chief Technical Officer
Roxana_Gaina
Roxana Gaina
Digital Marketing Manager
Mirro tells the story of your people. I tell the story of Mirro. We are indeed all storytellers. And you like a good story, don't you?
Roxana Gaina
Digital Marketing Manager
Lavinia_Cutinov
Lavinia Cutinov
Customer Experience Lead
When you decide to use Mirro, you’ll meet me. Ill be your zen master of guidance through the Mirro universe / best friend who understands all and never judges. And fights for you.
Lavinia Cutinov
Customer Experience Lead
Ana_Schlecht
Ana Schlecht
Growth Lead
I love everything that has to do with growth and business impact. If there is no problem to solve, there is no business opportunity. I define myself by fun, courage, empathy, problem-solving, and creativity.
Ana Schlecht
Growth Lead
Diana_Nicolae
Diana Nicolae
Senior Sales Consultant
I’m super social and I love that here at Mirro I get to know people from all around the world and hear their stories.
Diana Nicolae
Senior Sales Consultant
Mihaela Florescu
Mihaela Florescu
Customer Success Director
Joining the Mirro team was a natural fit for my mission: helping people find happiness in their day-to-day work. Here, I'm all about spreading good vibes within our team and with our incredible partners who share our passion for prioritizing people above all else!
Mihaela Florescu
Customer Success Director
Oana_Gica_team
Oana Gica
Agile Project Manager
Behind this great product is an engaged team built on Mirro's pillars: performance, innovation, empathy, and teamwork. My favorite daily activity is to challenge and help the product team fulfill Mirro's pillar.
Oana Gica
Agile Project Manager
Theodora Stanciu
Theodora Stanciu
Senior Content Marketer
I am a digital storyteller, passionate about all things social and tech. I love exploring the dynamic shifts within the HR industry and crafting compelling stories where healthy cultures take center stage.
Theodora Stanciu
Senior Content Marketer
Laurentiu_Popica
Laurentiu Popica
PPC Specialist
Nothing brings me more joy than conversions. And a good latte. And a trip to Switzerland.
Laurentiu Popica
PPC Specialist
Ciobanu_Alexandru
Alexandru Ciobanu
Associate Software Engineer
A good day starts with a good purpose, a good song, and a lot of coffee.
Alexandru Ciobanu
Associate Software Engineer
Roberta_Prenciu_team
Roberta Prenciu
Digital Marketing Specialist
I’m a dedicated digital storyteller, I infuse Mirro's narrative with passion and purpose. Because in a world buzzing with stories, authenticity is our guiding light.
Roberta Prenciu
Digital Marketing Specialist
Dan_Uidumac_team_1
Dan Uidumac
Senior SEO Specialist
SEO by day, amateur astronomer by night. Oh, and I have two cats and a dog.
Dan Uidumac
Senior SEO Specialist
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Cristi Nita
Lead Software Engineer
I spent 94670856 seconds of my life away from my cats, coding Mirro. At 10 mil I get the golden backslash. Yay!
Cristi Nita
Lead Software Engineer
Ramon_Hilti_team
Ramon Hiliti
Lead Software Engineer
Dream big — but remember, dreams without goals are just dreams. Now, let's align your aspirations with concrete objectives using Mirro and elevate your experiences to new heights.
Ramon Hiliti
Lead Software Engineer
Denis_Dinu
Denis Dinu
Software Engineer
I'm a frontend engineer for an app I really wanted to code for. I enjoy most everything life throws at me, but Mirro comes with challenging code and cool people as a bonus.
Denis Dinu
Software Engineer
Hanny_Hamed_team
Hanny Hamed
Software Engineer
I used to code for the beauty industry. Now I found beauty in performance management at Mirro and the cool collective here. I love it.
Hanny Hamed
Software Engineer
Alexandru_Nitu
Alexandru Nitu
Senior Software Engineer
Time flies fast, but coffee becomes code even faster. Well, enjoying what you do always helps, too. Here at Mirro, in the realm of innovation, we're crafting amazing features, and I'm happy to be part of this thrilling adventure.
Alexandru Nitu
Senior Software Engineer
Cristian_Prepelita
Cristian Prepelita
Senior QA Engineer
Automating away the boring to focus on the extraordinary! Because ain't nobody has time for manual regression, right?
Cristian Prepelita
Senior QA Engineer
Ramona_Iazu
Ramona Iazu
QA Tester
They say the only constant in life is change. My job is to make sure that change doesn't come with bugs. And Mirro is a constantly evolving, everchanging thing of beauty.
Ramona Iazu
QA Tester
Miruna_Andrei
Miruna Andrei
Customer Experience Specialist
Running on coffee, living for challenges and driven by ambition. I’m the “Monica” of the group, meaning that I believe everything and everyone has its proper place. “I’ll be there for you” to match your beliefs with Mirro.
Miruna Andrei
Customer Experience Specialist
Bianca Soare
Bianca Soare
Customer Success Specialist
I love transformation, and when you say Mirro, you definitely think of positive transformation and the ability to contribute to the success of others.
Bianca Soare
Customer Success Specialist
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Simona Costache
Senior Sales Consultant
"Believe in yourself and make it happen." We can achieve anything as long as we truly believe in ourselves and take action. I believe in individuals and organizations that foster a culture centered on people and performance, and Mirro is the perfect tool for that.
Simona Costache
Senior Sales Consultant

Team certifications

Google-cloud-architect
NIS-Directive-Certification
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OKR-The-KPI-Institute-Professional
Key-Performance-Indicators-The-KPI-Institute-Professional
Symfony-Certified-Developer
CEH-Certified-Ethical-Hacker
CREST
Professional-Scrum-Product-Owner-I-PSPO-I
docker-Certified

We care about your data

We’re GDPR-compliant. ‘Nuff said!

Build a better workplace 
for your people with Mirro

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Use the Mirro mobile app 
to access key HR functions 
on the go, anytime, anywhere. 

Download now and experience 
the convenience firsthand!

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Take your team

to the next level

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