CASE STUDY
How Mirro Lifted Zitec’s B Corp Workers’ Impact Area Score by 30%
Industry: Software development
Company size: 500
About: Zitec is the trusted catalyst for bold organizations that want to achieve sustainable and significant results powered by technology.
Favorite Mirro Features:
Performance Management
Continuous Feedback
Core HR
People Analytics
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Zitec was founded in 2003 and has grown profitably and sustainably, reaching over 500 employees and collaborators by 2025 and exceeding EUR 38 million in revenue. Zitec is the first B Corp-certified IT company in Romania, demonstrating its commitment to the environment, people, and social responsibility. This certification positions Zitec as a benchmark for responsibility and a leader in Romania’s IT sector.
The business challenge
B Corp is one of the most rigorous international certifications for responsible business, evaluating companies against high standards of social and environmental performance, transparency, and accountability. Obtaining it is not a PR exercise; B Lab conducts a genuine audit that reviews concrete evidence from several years of operations.
The certification requires companies to document and provide multiple policies, reports, and statements on performance management processes, continuous feedback, gender and age demographics, and salaries and compensation, among other information. Each must be backed by clear evidence and historical data.
B Corp certification requires companies to balance profit and purpose. At the time of Zitec's certification, the criteria were organized into five core impact areas, or pillars (Governance, Workers, Community, Environment, and Customers), each with its own questions that companies must answer during the self-assessment stage. The threshold for obtaining the certification is 80 out of 200 points.
The certification requires companies to document and provide multiple policies, reports, and statements on performance management processes, continuous feedback, gender and age demographics, and salaries and compensation, among other information.
Each must be backed by clear evidence and historical data. That's where most companies fall short. The practices may exist, but the documentation doesn't, or it does, but in a form that can be challenged. For example, a spreadsheet can't demonstrate the data's traceability, whereas Mirro provides unbroken historical records.
Mirro was a lifesaver here because the platform's data is secure and cannot be manipulated.
Favorite Mirro Features:
Performance Management
Continuous Feedback
Core HR
People Analytics
Download Case Study:
Mirro is a tool that gives you a very clear picture of your company’s performance, with a focus on the governance of company objectives (the OKRs module) and team satisfaction and dynamics. For us, during the B Corp certification process, we were pleasantly surprised by how much information and data were available, especially for the Workers pillar, which played a decisive role in helping us obtain the certification.
Cristina Polischi
CFO
ZITEC
The solution: Mirro
Zitec began the process of obtaining B Corp certification, led by CFO Cristina Polischi, with a cross-functional team spanning finance, talent, sales, and communications. The team found that Mirro had been building the audit case for years.
For the Workers impact area, the team extracted directly from Mirro:
submissions
submissions
- Performance check-in history: structured check-ins, feedback exchanges, and development conversations logged across multiple years. Analysts could track the process’s consistency over time, not just read a policy stating that it exists.
- Workforce data: gender and age distribution charts pulled directly from Mirro’s people analytics: structured, verifiable, and ready to export.
- Pay gap reports: compensation data showing equal pay for equivalent roles across genders.
For the Governance impact area, Mirro’s OKR structure provided institutional proof of strategic transparency. When Zitec sets a company-wide objective in Mirro, every team member sees it. That’s verifiable, organization-wide accountability, exactly what B Lab scores under the Governance pillar.
Mirro was also submitted to B Lab as a product with direct client impact: a platform that helps other companies evaluate people fairly, reach every colleague, and pay equitably. This also contributed to Zitec’s score on the Customers impact area.
Mirro is the go-to tool for any CEO who does not want to be surprised by performance dropping in their organization. As a sustainability professional who works with diverse clients and helps them compare their impact against B Corp standards, I know the hardships the management and HR teams face. They need to adapt to future demands for justice, diversity, and inclusion, pay gap analysis, employee performance feedback, and more. Mirro makes this easy, making decision-making clear and results-oriented. Mirro takes the pulse of the organization and makes performance forecasting easy and transparent, so decision-makers have time to prepare and act proactively for their people. The beauty is that managers can give feedback to their teams, and teams can give feedback to their managers as well.
Corina Radu
CEO
Impact Market Romania
Corina is a sustainability consultant offering support for B Corp certification of local and international companies.
The business outcome
Zitec became the first IT company in Romania to earn B Corp certification.
In the Workers pillar, Zitec earned 38.4 out of 50 possible points, well above the market average for similar companies.
Zitec ran its people operations on Mirro for years, and audit readiness was a byproduct. That’s the practical implication for any company considering certification: if you run people processes on a structured platform with a consistent record, you don’t need to reconstruct evidence retroactively. The data already lives in the system.
For instance, Zitec’s ability to demonstrate transparency in performance evaluation processes and equal pay raised the Workers pillar score by 30%.
What’s next
B-Corp certification renews every three years. Zitec intends to improve its score in the next cycle, and Mirro remains the platform where that evidence accumulates. For companies across Europe considering B-Corp certification, Zitec has paved the way. Mirro has shown what it means to be the people’s infrastructure behind a certified responsible business.
About Mirro
Mirro's all-in-one performance management platform optimizes employee and business performance while streamlining HR operations. With a commitment to empowering businesses of all sizes, Mirro is a cutting-edge HR platform that combines advanced technology with intuitive design, catering to the diverse needs of modern workplaces. The HRIS platform integrates into a single solution performance management, company culture, feedback, recognition, people analytics, and workplace community features.
This innovative approach accelerates business outcomes, making Mirro the go-to solution for businesses aiming to prioritize their people and achieve exceptional results.
Mirro serves customers worldwide, including E Co., Adore Me, eMAG, McDonald’s, Public Inc., Hochland, Hyperfy, and Lactalis. You can learn more about how Mirro gets your teams thriving at https://mirro.io/.
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